Access a demo version of Mingora’s Food Panel dashboard and explore how it delivers real-time insights into consumer behavior.
Please note: The data displayed is for demonstration purposes only and is intended to provide a sample of the Food Panel’s capabilities.
THE FOOD PANEL
Mingora’s Food Panel provides comprehensive insights into food and beverage purchases across key channels, including restaurants, cafés, workplaces, retail outlets, and gas stations. Through online surveys based on ‘day-after’ recall, we capture real-time consumer behavior data, offering a detailed view of the market.
We track essential metrics such as market size, segment performance, brand shares, consumer preferences, and menu trends.
Key Insights
Market Dynamics: Detailed insights into market size, segment growth, and sales performance.
Consumer Behavior: A deep dive into buying patterns by channel, region, and occasion.
Brand Performance: Understand what drives consumers to choose specific brands or products.
Menu & Product Preferences: Identify popular product combinations and menu trends.
NPS & Loyalty Drivers: Uncover factors influencing brand loyalty and customer satisfaction.
Benefits
Data-Driven Market Understanding: Access accurate data on market structure, helping you identify opportunities and trends.
Consumer Decision Drivers: Gain insights into why consumers choose your brand or product over competitors, helping you stay ahead in the market.
Strategic Growth: Leverage these insights for more informed product development, marketing strategies, and business expansion plans.
WHAT IS THE FOOD PANEL
- ‘The Food Panel’ by Mingora provides a panel-based shopper behavior data based on online questionnaire mailed to participants. It is based on ‘day-after’ recall.
- It measures food and beverage purchases by customers across restaurants, coffee and ice cream shops workplaces, retail, gas stations and other food outlets.
- The research covers market data such as size and segment sales performance, brand shares, consumer buying behaviors across channels, day-parts, occasions, demographics and regions, occasions, Net Promoter Scores and menu
- The data sample has been selected with a representative structure for resident population in a country aged 16 to 59. Any kids are reported through accompanying adults
- Data is projected to represent KSA living population 16 to 59 and expanded to estimate an annual market size for 2019
WHAT RESTAURANT QUESTIONS DOES ‘THE FOOD PANEL’ ANSWER?
WHAT FOOD SERVICE QUESTIONS DOES ‘THE FOOD PANEL’ ANSWER?
‘THE FOOD PANEL’ STRUCTURE – UAE AND KSA
BASIC BENEFITS — UNDERSTANDING THE LANDSCAPE AND OPPORTUNITIES IN THE MARKET
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