THE FOOD PANEL
WHAT IS THE FOOD PANEL
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‘The Food Panel’ by Mingora provides a panel-based shopper behavior data based on online questionnaire mailed to participants. It is based on ‘day-after’ recall.
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It measures food and beverage purchases by customers across restaurants, coffee and ice cream shops workplaces, retail, gas stations and other food outlets.
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The research covers market data such as size and segment sales performance, brand shares, consumer buying behaviors across channels, day-parts, occasions, demographics and regions, occasions, Net Promoter Scores and menu
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The data sample has been selected with a representative structure for resident population in a country aged 16 to 59. Any kids are reported through accompanying adults
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Data is projected to represent KSA living population 16 to 59 and expanded to estimate an annual market size for 2019
WHAT RESTAURANT QUESTIONS DOES 'THE FOOD PANEL' ANSWER?
WHAT FOOD SERVICE QUESTIONS DOES 'THE FOOD PANEL' ANSWER?
'THE FOOD PANEL' STRUCTURE - UAE AND KSA
BASIC BENEFITS — UNDERSTANDING THE LANDSCAPE AND OPPORTUNITIES IN THE MARKET
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Understand the structure of the market, sales and segment sizes with real data
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Insights into business drivers and their importance in the marketplace
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Understand why consumers use your chain or product vs a competitor
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Insights into importance and usage of products and product groups
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Understanding product combinations
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Information on consumers eating habits away from home and their changes
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Key tool for strategic planning and identifying opportunities within the market