Mingora's February 2024 Foodservice Confidence Survey explores the sentiments of restaurant consumers following recent regional events and their impact on brand preferences. The survey encompasses price sentiments, economic anxiety, budgeting strategies, changing purchase drivers, and the evolving definition of sustainability. These insights are compared to the last two waves in November '23 and February '23. Moreover, the survey captures regional sentiment data, offering a comprehensive look at consumer attitudes compared to the previous wave in November '23.
 
i. Sample
Restaurant Usage Frequency
WFH policies
National optimism
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ii. Impact of Regional Conflict
Attitudes on happiness, diversity, life priorities
Giving up brands
Choice of restaurant due to shared values
Choice of restaurants due to country of origin
Viewpoint on local, independents
 
iii. Sustainability
What does Sustainability mean to people
Sustainability attitudes
Sustainability importance
vegan/vegetarian vs locally sourced
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iv. Dealing with Price Increases
Price vs expectations
Top articles to cut/postpone/reduce
Strategies to spend smart in foodservice
Key strategies inside restaurants
Optimism about future financial situation
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v. Restaurant Usage Habits
Overall use of restaurants
Importance of inclusivity and health
Price sensitivity
Safety measures
 
vi. Restaurant Choice Drivers
Menu style
Pricing strategies
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Methodology:
Data for The Food Panel UAE/KSA report has been collected through an Online Questionnaire sent to 1000 registered panelists.
The Field Period is Feb 2024.
The survey also compared Nov-23 to Feb-23 periods where relevant
Panelists have been asked to report details about their eating habits, the way they plan to deal with changes in the food industry, their personal preferences on a variety of topics, and more.
The sample has been selected with a representative structure for the living population in UAE and KSA aged 18 to 55.
This representative structure includes age, gender and ethnicity.