Methodology:
Data for The Food Panel KSA report has been collected through an Online Questionnaire emailed to 10,810 registered panelists.
The Field Period is February, March & April 2021.
Panelists have been asked to report details about all their consumption of ready prepared food and beverages purchased for immediate consumption on the prior day.
A total of 14,562 raw transactions have been reported.
The sample has been selected with a representative structure for the living population in KSA aged 16 to 59.
Kids have been reported through accompanying adults.
The study assumes largely same Covid-19 induced restriction conditions prevailing through 2021 as at the time field was conducted. Any easing of restricitons to be considered an upside.
Data has been projected to represent KSA living population 16 to 59 and expanded to estimate an annual market size for 2021.
Note: This data is based on estimates and does not equal actual financial data of operators. Numbers in this report may vary from actual.