Foodservice Consumer Confidence Survey Sept 2024

Description

Mingora’s Foodservice Confidence Survey reveals key consumer trends in pricing, economic concerns, shifting preferences, and sustainability. By comparing results with past waves, it provides clear insights to guide brands in 2025 planning, helping them navigate ongoing regional dynamics in the foodservice sector.

i. Sample

• Restaurant Usage Frequency
• WFH policies
• National optimism

ii. Impact of Regional Conflict

• Attitudes on happiness, diversity, life priorities
• Giving up brands
• Choice of restaurant due to shared values
• Choice of restaurants due to country of origin
• Viewpoint on local, independents

iii. Sustainability

• What does Sustainability mean to people
• Sustainability attitudes
• Sustainability importance
• vegan/vegetarian vs locally sourced

iv. Dealing with Price Increases

• Price vs expectations
• Top articles to cut/postpone/reduce
• Strategies to spend smart in foodservice
• Key strategies inside restaurants
• Optimism about future financial situation

v. Restaurant Usage Habits

• Overall use of restaurants
• Importance of inclusivity and health
• Price sensitivity
• Safety measures

vi. Restaurant Choice Drivers

• Menu style
• Pricing strategies

Methodology:

• Data for The Food Panel UAE/KSA report has been collected through an Online Questionnaire sent to 1000 registered panelists.
• The Field Period is Sep 2024.
• The survey also compared Nov-23 to Feb-23 periods where relevant.
• Panelists have been asked to report details about their eating habits, the way they plan to deal with changes in the food industry, their personal preferences on a variety of topics, and more.
• The sample has been selected with a representative structure for the living population in UAE and KSA aged 18 to 55.
• This representative structure includes age, gender and ethnicity.