Mingora’s Foodservice Consumer Confidence Survey examines restaurant consumers’ sentiments in response to recent regional events and their effects on brand preferences. This survey covers various aspects, including price sentiments, economic anxiety, budgeting strategies, changing purchase drivers, and the evolving definition of sustainability. Insights are compared with previous survey waves, offering a comprehensive view of consumer attitudes.

Key Insights Include:

Sample Overview

Restaurant usage frequency

Work-from-home policies

National optimism

Impact of Regional Conflict

Happiness and diversity attitudes

Brand loyalty shifts

Restaurant choices based on shared values and country of origin

Perspectives on local and independent establishments

Sustainability Insights

Definitions and attitudes towards sustainability

Importance of sustainability

Preferences for vegan/vegetarian vs. locally sourced options

Navigating Price Increases

Price expectations vs. reality

Strategies for cost-cutting and smart spending in foodservice

Optimism about future financial situations

Restaurant Usage Habits

Overall dining frequency

Importance of inclusivity and health

Price sensitivity and safety measures

Drivers of Restaurant Choice

Menu styles

Pricing strategies

Methodology

Data for the Foodservice Consumer Confidence Survey has been collected through an online questionnaire sent to 1,000 registered panelists in the UAE and KSA. The survey also includes comparative analysis with data from previous periods where applicable.

The sample is representative of the living population in the UAE and KSA, aged 18 to 55, accounting for demographics such as age, gender, and ethnicity.