WHAT IS NPD-MINGORA SALESTRACK?
SalesTrack® is the only weekly restaurant industry data report in the GCC, now recognized as an industry standard. It provides continuous tracking of sales and transaction data for chain restaurants on a comparable store basis, helping you stay ahead with real-time insights.
With over 30 years of data, SalesTrack® covers global markets including the US, Canada, Germany, France, UK, Spain, Austria, and now the UAE and KSA. Over 120,000 stores worldwide report data weekly, including 1,500+ stores in the UAE and KSA, representing 40+ top fast food and casual dining chains.
How It Works
Sunday to Saturday: Stores generate guest count and sales data.
Sunday to Tuesday: Participating chains submit their weekly sales and guest count data.
Wednesday: NPD validates and consolidates the data.
Thursday: Weekly reports are available online for participants.
Key Metrics Tracked
Same-Store Sales vs. Previous Year
Same-Store Transactions vs. Previous Year
Segment Size and Trends: 8-week trend lines for sales, ticket counts, and average ticket by segment.
Confidentiality Guaranteed
All participant data is anonymized and aggregated to ensure confidentiality.
Segment-Specific Reporting
If enough chains from a specific segment (e.g., Quick Service or Casual Dining) participate, we can separate data to provide more targeted insights.
WEEKLY REPORT PRODUCTION
Sunday to Saturday
Stores are open and generate guest count and sales data
Sunday to Tuesday
Participating chains provide their results of the prior week to NPD based on a defined ‚data input sheet‘
Wednesday
NPD collects missing data and validates the results, data is consolidated and reports generated
Thursday
Weekly reports will be available online for participants
Participating chains email a ‘data input sheet’
to NPD by Tuesday night
- Same-store-Sales vs. Previous year
- Same-store Tickets vs previous year
- Number of restaurants ‚same store‘
- Panel to select measures (Sales/Tickets) and time period (week vs YTD)
- Chain Sales/Ticket Trends (anonymized)
- Detailed segment size and trend information
- 8-Week-Trend lines for Sales, Ticket Counts and Average Ticket on a same store basis by segment
- Participating Chains
Confidentiality:
NPD certainly guarantees the confidentiality of your information. After your submission of the data, participants‘ data input will be anonymized and aggregated with the other participants data.
Setup of subsegments:
The first objective for us is to launch a service for the chain restaurant industry as a whole. In case there is enough participants representing a specific segment in the market (such as Quick Service or Casual Dining), we gradually separate these segments to allow a view of the total market vs the closer competitors.
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Please download our document to see specific data of the aservice and how we work.
